In the mountains of Ecuador, coffee is craft and inheritance. Piedra Negra was born from three generations who learned to read the fire and listen to the bean. We roast at origin to preserve flavor, identity, and soul.
THE ORIGIN
Where altitude
meets volcanic soil
The Andes shape our cup. Altitude brings clarity; volcanic soil adds depth. Our role is simple: respect the land and perfect the roast.
ROASTED AT ORIGIN
Flavor shouldn’t
travel without
its soul
By roasting where the bean is born, we protect freshness and honor the people behind it. Control in every step means integrity in every cup.
Coffee that
sustains its origin
We build fair, long‑term relationships and invest in community programs. A cup of Piedra Negra carries responsibility and pride.
